Case Study
Jun 25, 2023

Brigit mobile app app case study

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Brigit mobile app is a fin tech platform that provides innovative solutions, including budgeting tools and early wage access, to empower individuals with improved financial management. Achieve similar success by seamlessly integrating in-app shopping through Vendo into your mobile app. Embed Vendo into your mobile app to create an in-app marketplace for users to purchase products from local brands. This incorporation will result in 2-3 times higher sales commission on all domestic brand sales made through your app within your target market, surpassing other affiliates.


With Vendo, access an all-inclusive marketplace platform that streamlines daily operations, offers a wide brand catalog, and allows the inclusion of your own brands. It also features merchandising, promotional tools, multi-channel sales, and continuous support for expanding your marketplace business.

10 success factors of Brigit mobile app

Seamless Early Wage Access

Brigit's efficient early wage access feature allows users to access their earned wages before payday, providing financial flexibility and alleviating short-term cash flow challenges.

Personalized Budgeting Tools

The inclusion of personalized budgeting tools enables users to gain insights into their spending habits, set financial goals, and make informed decisions for improved financial management.

Financial Wellness Education

Brigit's focus on providing educational resources and guidance on financial wellness empowers users with the knowledge and skills to make sound financial decisions.

User-Friendly Mobile App

The intuitive and user-friendly mobile app interface enhances the overall user experience, making it convenient for individuals to access and utilize Brigit's financial services.

Predictive Insights

Utilizing predictive insights and financial analysis to offer personalized recommendations and alerts, helping users proactively manage their finances and avoid potential financial challenges.

Fee Avoidance Assistance

Brigit's proactive approach to helping users avoid unnecessary fees, such as overdraft fees, through timely notifications and financial management recommendations.

Customer Support

Responsive and supportive customer service that addresses user inquiries, provides assistance, and ensures a positive experience for Brigit's users.

Data Security and Privacy

Adhering to stringent data security measures and privacy standards to safeguard user information and build trust in the platform's security.

Strategic Partnerships

Establishing strategic partnerships with financial institutions and employers to expand the reach of Brigit's services and provide additional value to users.

Community Engagement

Engaging with the community through financial literacy initiatives, outreach programs, and collaborative efforts to promote financial empowerment and inclusion.

Suggestions for growth 

Expanded Financial Services

Diversify offerings by introducing additional financial services such as savings accounts, investment tools, or credit-building products to cater to broader financial needs.

Enhanced Financial Insights

Develop advanced analytics and insights features to provide users with deeper financial visibility, trend analysis, and personalized recommendations for improved financial decision-making.

Employer Collaboration Programs

Forge partnerships with employers to offer tailored financial wellness programs as an employee benefit, fostering greater adoption and utilization of Brigit's services.

Integration of Financial Coaching

Incorporate access to financial coaching or advisory services within the app to provide personalized guidance and support for users seeking comprehensive financial assistance.

Credit Score Monitoring

Integrate credit score monitoring features to provide users with visibility into their credit health, along with actionable recommendations for credit improvement strategies.

Targeted Marketing Campaigns

Implement targeted marketing campaigns to reach underserved communities and demographics, emphasizing the accessibility and inclusivity of Brigit's financial solutions.

Community Outreach Initiatives

Engage in community outreach initiatives focused on financial education, partnering with local organizations and educational institutions to promote financial literacy.

Enhanced Data Security Measures

Continuously invest in advanced data security technologies and practices to ensure the ongoing protection of user data and maintain trust in Brigit's platform.

Regulatory Compliance Focus

Maintain a strong focus on regulatory compliance and transparency, staying ahead of industry regulations and standards to build credibility and trust among users.

User-Centric Product Development

Prioritize user feedback and insights in product development, conducting user testing and surveys to ensure that new features align with user needs and preferences.

Suggestions for other businesses

Leveraging User-Centric Design

Emulate Brigit's success by prioritizing user-centric design principles, creating intuitive interfaces, and developing mobile applications that prioritize user experience and convenience.

Empowering Financial Literacy

Following Brigit's example, businesses can invest in educational resources and tools that empower users with financial literacy, promoting informed decision-making and long-term financial well-being.

Strategic Partnerships and Alliances

Similar to Brigit's success with strategic partnerships, businesses can seek alliances with complimentary service providers or industry stakeholders to expand their reach and provide added value to their users.

Proactive Customer Support

By prioritizing responsive and proactive customer support similar to Brigit, businesses can build trust and loyalty among their user base, leading to enhanced satisfaction and retention.

Data Security and Privacy Measures

Emulating Brigit's commitment to data security and privacy, businesses should implement robust measures to safeguard user information, instilling confidence and trust in their services.

Personalized Insights and Recommendations

Businesses can replicate Brigit's success by offering personalized insights, recommendations, and proactive alerts to assist users in making informed decisions within their respective industries.

Increase your mobile app's ARPU with Vendo, enabling users to shop for outstanding products from local brands. Heighten your affiliate sales commission to 20-30%, tripling the average rates and providing 3-5 times more earnings.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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