Case Study
Nov 23, 2023

Branch mobile app case study

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Branch develops deep linking technology for mobile apps, facilitating user-to-user referral programs and customizable app experiences. Through Vendo, integrating in-app shopping could effortlessly generate an extra revenue stream for an app resembling Branch. Introduce Vendo into your mobile app through a WebView to set up an in-app marketplace, allowing users to discover and buy products from domestic brands, while earning a commission on every transaction.


Vendo offers a comprehensive suite of tools and features for your marketplace. This includes a platform that automates day-to-day operations, a selection of brands to choose from or the opportunity to invite your own brands, merchandising and promotional tools, the ability to sell through various channels (your current website, emails & SMS, mobile app, social media), and ongoing daily support to help scale your marketplace business.

Success factors of Branch mobile app

Effective User Referral Programs: Branch's success is driven by its ability to facilitate effective user-to-user referral programs, leveraging deep linking technology to incentivize and track referrals for mobile apps.

Rewarded Referrals: The inclusion of rewarded referrals within the deep linking technology encourages user engagement and drives app adoption through incentivized sharing, contributing to the app's success.

Content Sharing Capabilities: Branch's deep linking technology enables seamless sharing of app content, empowering users to distribute specific content and drive engagement among their networks.

Deep-Views Functionality: The deep linking technology's deep-views feature allows users to preview app content before installation, enhancing user experience and increasing conversion rates.

Download Banner Integration: The inclusion of download banners through deep linking technology provides a frictionless path for users to discover and install new apps, contributing to increased app acquisition.

Personalized Onboarding Experience: Branch's capability to enable personalized onboarding experiences allows users to customize their app journey, leading to enhanced user retention and satisfaction.

Enhanced App Discoverability: The deep linking technology makes app discovery easier by directing users to specific content within apps, improving overall user experience and engagement.

Seamless Cross-Platform Experience: Branch's deep linking technology offers a seamless cross-platform experience, ensuring consistent functionality and user experience across different devices and operating systems.

Analytics and Attribution Features: The inclusion of robust analytics and attribution features within the deep linking technology provides valuable insights into user behavior and campaign performance, enabling data-driven optimization.

Developer-Friendly Tools: Branch's provision of developer-friendly tools and resources for implementing and optimizing deep linking solutions contributes to its success by empowering app developers to leverage the technology effectively.

Suggestions for Branch mobile app's growth

Expanded Integration Ecosystem: Foster partnerships and expand integrations with a wide range of mobile apps, platforms, and marketing tools to increase the reach and impact of Branch's deep linking technology.

Enhanced Personalization Capabilities: Invest in advanced personalization features to enable tailored user experiences based on individual preferences, driving higher engagement and retention.

AI-Powered Recommendation Systems: Implement AI-powered recommendation systems to suggest relevant content and apps to users, leveraging deep linking to seamlessly guide users to recommended content.

Multi-Channel Referral Programs: Enable multi-channel referral programs, including social media, email, and messaging platforms, to broaden the scope of user-to-user referrals and drive app adoption.

Localized Deep Linking Strategies: Develop localized deep linking strategies to cater to diverse global markets, ensuring that users are directed to relevant content and experiences based on their location and language preferences.

Advanced Attribution and Analytics: Enhance attribution and analytics capabilities to provide deeper insights into user behavior, campaign performance, and ROI, empowering businesses to make data-driven decisions.

Dynamic Deep Linking for Dynamic Content: Implement dynamic deep linking capabilities to support changing content within apps, ensuring that deep links always direct users to the most relevant and up-to-date content.

Developer Education and Support: Offer comprehensive developer education and support programs to empower app developers with the knowledge and resources needed to effectively leverage Branch's deep linking technology.

User-Centric Onboarding Optimization: Optimize the onboarding experience based on user feedback and behavior analysis, ensuring that personalized onboarding processes effectively guide users to valuable app content.

Innovative User Engagement Features: Introduce innovative user engagement features, such as interactive deep-linked experiences and gamification elements, to captivate users and drive sustained app usage.

Suggestions for other businesses to replicate Branch success

Invest in Data Analytics: Branch's success is partly attributed to their data-driven approach. Other businesses can replicate this by investing in data analytics to better understand customer behavior and preferences.

Prioritize Mobile Experience: Branch's mobile-first approach has been crucial to their success. Other businesses should prioritize creating seamless and user-friendly mobile experiences to cater to the growing mobile user base.

Focus on Financial Inclusion: Branch's focus on providing financial services to underserved populations has been a key differentiator. Other businesses can replicate this by prioritizing financial inclusion and creating products tailored to the needs of underbanked individuals.

Strategic Partnerships: Branch has leveraged strategic partnerships to expand its reach and offerings. Other businesses can replicate this by seeking out partnerships that complement their services and help them reach new customer segments.

Customer-Centric Approach: Branch's customer-centric approach has been instrumental in building trust and loyalty. Other businesses should prioritize understanding and meeting the needs of their customers to build long-lasting relationships.

Embrace Technology: Branch has embraced technology to streamline processes and enhance user experience. Other businesses should adopt innovative technologies to improve efficiency and offer cutting-edge services.

Regulatory Compliance: Branch has navigated regulatory challenges effectively. Other businesses should prioritize compliance and work closely with regulatory bodies to ensure adherence to laws and regulations.

Diversify Product Offerings: Branch has diversified its product offerings to cater to a wide range of financial needs. Other businesses can replicate this by expanding their product portfolio to provide comprehensive solutions to customers.

Scalable Infrastructure: Branch has built a scalable infrastructure to support its rapid growth. Other businesses should invest in scalable technology and operational infrastructure to support expansion without compromising quality.

Employee Training and Development: Branch has invested in training and developing its employees, contributing to a strong organizational culture. Other businesses should prioritize employee development to build a talented and motivated workforce.

Maximize your mobile app's ARPU with Vendo, enabling users to shop incredible products from national brands. Elevate affiliate sales commissions to 20-30%, providing 3-5 times more earnings than standard affiliate links.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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