Case Study
Dec 14, 2023

BOSCOVS Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is a bustling online marketplace offering a wide array of merchandise, including clothing, home goods, and beauty products. It's a one-stop-shop for quality items catering to a diverse range of consumer needs. Thinking about launching your own online marketplace? Give Vendo a shot.

Vendo is really easy to use and affordable. In just a few days, you can have your marketplace going. You can sell neat products from local brands without the headache of managing a lot of inventory or figuring out shipping. Vendo takes care of the tough parts, so you can have fun making your marketplace special and cool.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. A Century-Long Retail Tale in the Online Marketplace with a Rewarding Affiliate Program The Evolution of a Retail Giant began as a small corner store and grew into one of the largest family-owned department store chains in the United States. Transitioning into the online marketplace, successfully expanded its reach, offering a wide range of products, from fashion to home essentials. With millions of visitors annually and a continuously growing online presence, has adapted seamlessly to the digital era while maintaining its traditional values of quality and customer service.

A Diverse Range Under One Digital Roof

The strength of lies in its extensive product range. They offer everything from the latest fashion trends to home décor, beauty products, and more, attracting a wide customer base. Their ability to cater to various consumer needs under one platform has been a key factor in their online success.

More Than Just Sales

What sets apart is their commitment to community and customer-centric approach. They've maintained a personal touch in their online dealings, fostering customer loyalty. Regular sales, promotions, and events have kept their customer base engaged and returning for more.

Partnering for Success: Boscovs’ Affiliate Program affiliate program is an integral part of their marketing strategy. It allows bloggers and website owners to earn commissions by promoting Boscovs products. This program helps to drive sales and brand recognition, while rewarding those who contribute to the store's success.

Replicating Boscovs Marketplace Mastery

To emulate success, focus on offering a wide range of quality products and prioritize customer service. Building a strong brand identity and maintaining traditional values can set you apart in the digital marketplace. Consider starting an affiliate program to expand your reach and connect with a broader audience. Stay adaptable and customer-focused, and you could write your own success story in the online retail world.

Get started with a marketplace like Boscovs on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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