Case Study
Nov 14, 2023

Boohoo marketplace affiliate program

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Boohoo is an online fashion retailer that specializes in affordable and trendy clothing for young adults, offering a wide variety of clothing, accessories, and footwear.If you’re looking for a Boohoo affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Launch your multi-vendor marketplace with Vendo, making the process simpler and more economical. Begin selling products from different vendors swiftly, without the burden of inventory and shipping management. And the sales commissions hover around 20-30% instead of 5%.


With Vendo, you get a complete marketplace solution, encompassing an automated operational platform, a catalog of brands or the option to add yours, merchandising and promotional tools, sales through different channels (such as your website, emails, SMS, mobile app, social media), and ongoing support for marketplace expansion.

Boohoo Marketplace Success Factors

Boohoo's success story in the online fashion marketplace is notable for its rapid growth and innovative strategies. Here are the key reasons behind its success, summarized into concise bullet points:

  • Rapid Expansion and Diverse Styles: Boohoo significantly expanded its range, offering over 27,000 styles. This variety caters to a wide range of customer preferences and fashion trends.
  • Strong Sales and Profit Growth: Boohoo reported a 50% increase in sales to £395 million in six months up to August 2018. It also saw remarkable growth in its subsidiary brands, PrettyLittleThing and NastyGal, contributing significantly to the group's profits.
  • Effective Use of Social Media and Influencers: Boohoo leveraged social media influencers and celebrities effectively, tapping into trendsetters more than traditional high fashion avenues. This strategy helped in reaching a broader, more engaged audience.
  • Focus on Plus-Size Market: Recognizing a gap in the market, Boohoo launched a plus-size line, catering to a segment often overlooked by other retailers. This inclusivity attracted a broader customer base.
  • Efficient Supply Chain and Quick Market Response: Approximately 40% of Boohoo's merchandise is sourced from the UK, allowing for shorter lead times. This local production enables Boohoo to quickly respond to market trends and demands.

Boohoo Affiliate Program

The Boohoo Affiliate Program is particularly beneficial for social media influencers, bloggers, and website owners in the fashion and lifestyle niches, offering an opportunity to monetize their traffic by promoting a well-known fashion brand. Here are the key aspects of the program:

  • Commission Structure: Affiliates can earn a commission of 7% on every successful sale made through their affiliate link. The program is managed by networks like Awin, providing different commission rates for various regions​​​​.
  • Global Reach: Boohoo operates internationally, with its affiliate program available in multiple regions including the UK & Ireland, USA & Canada, Australia & New Zealand, Italy, Spain, France, Netherlands, Germany, Denmark, Norway, Sweden, and Finland​​.
  • Cookie Duration: The program offers a 30-day cookie length, meaning that affiliates can earn commissions on any purchases made by referred customers within 30 days of the initial referral​​​​.
  • Promotional Materials and Support: Boohoo provides affiliates with various promotional materials, including influencer and text link banners, to assist in marketing efforts. This support is crucial for effective promotion and conversion​​.
  • Payment and Tracking: Payments are made monthly, with no minimum payout requirement. The program also offers real-time link tracking for efficient monitoring of sales and commissions​​​​.

Get started with a marketplace like Boohoo on Vendo. Get 3-5x higher sales commission!

Launch your multi-vendor marketplace with Vendo, making the process simpler and more economical. Begin selling products from different vendors swiftly, without the burden of inventory and shipping management. And the sales commissions hover around 20-30% instead of 5%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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