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Case Study
Oct 17, 2023

Boing Boing Affiliate Revenue Success Tripled

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Boing Boing, a notable platform in the realm of technology, culture, and science fiction, holds a significant position in delivering diverse and engaging content. With a strategic emphasis on affiliate links, Boing Boing recognizes the importance of sales commissions, particularly derived from product reviews and recommendations, as a substantial revenue stream. The integration of Vendo introduces an exciting opportunity for Boing Boing to potentially amplify its sales commissions—potentially experiencing a remarkable 3-5x increase. By seamlessly incorporating shoppable products and a user-friendly shopping experience into its platform, Boing Boing can strategically enhance its monetization efforts, providing an enriched and interactive space for its audience interested in unconventional and thought-provoking content.


Simplify your marketplace operations with Vendo – the one-stop-shop that has it all. Enjoy a platform automating day-to-day operations, a curated brand catalog (or the ability to invite your own), merchandising tools, and the flexibility to sell through various channels. Vendo ensures ongoing daily support as your marketplace business expands.

Ditch the ordinary and embrace the extraordinary with Vendo; it outshines traditional affiliate links by fostering extended visitor engagement, securing customer data, and unlocking upselling potential.

Unlocking Success in Digital Publishing

Boing Boing is a popular web magazine that covers a wide range of topics, including technology, science, culture, art, and current events. Founded in 1988 as a print zine, Boing Boing has evolved into a prominent online publication known for its eclectic mix of articles, reviews, and commentary. The platform embraces a counter-cultural ethos, often exploring unconventional and offbeat subjects that capture the interest of its diverse audience.

Success Factors of Boing Boing

1. Eclectic Content Curation:

Boing Boing's success is rooted in its eclectic approach to content curation. The platform features a diverse range of topics and perspectives, attracting a broad audience with varied interests in technology, pop culture, activism, and beyond.

2. Alternative and Offbeat Focus:

A key success factor for Boing Boing is its commitment to covering alternative and offbeat subjects. The platform explores unconventional ideas, fringe technologies, and subcultures, resonating with readers who appreciate unique and quirky content.

3. Open Culture and Sharing:

Boing Boing embraces open culture and encourages content sharing. The platform often features creative commons content, contributing to a culture of collaboration and information sharing within its community and beyond.

4. Independent and Ad-Free Model:

Boing Boing's independent and ad-free model distinguishes it from traditional media. The platform relies on support from its readers through contributions and subscriptions, allowing for editorial independence and a commitment to audience interests.

5. Emphasis on Digital Rights:

A notable success factor is Boing Boing's emphasis on digital rights and freedom of information. The platform advocates for online privacy, transparency, and fights against censorship, aligning with the values of a tech-savvy and informed readership.

6. Engaging Multimedia Content:

Boing Boing incorporates engaging multimedia content, including videos, podcasts, and visual elements. This multimedia approach enhances the storytelling experience and caters to audiences who prefer varied content formats.

7. DIY and Maker Culture:

The platform's coverage of DIY (Do It Yourself) and maker culture resonates with a community interested in crafting, hacking, and creating. Boing Boing celebrates the ingenuity of individuals and communities involved in creative projects.

8. Social Justice and Activism:

Boing Boing often addresses social justice issues and activism. By featuring articles on civil liberties, environmental concerns, and human rights, the platform connects with readers who are socially conscious and politically engaged.

9. Reader Interaction and Feedback:

Encouraging reader interaction and feedback is a success factor. Boing Boing values community engagement through comments, forums, and user-generated content, fostering a sense of participation among its audience.

10. Cultural Commentary and Satire:

Boing Boing provides cultural commentary with a touch of satire. Its irreverent and humorous take on current events and cultural phenomena appeals to readers who appreciate a lighthearted yet insightful perspective.

Boing Boing's Audience and Their Values

Boing Boing's primary audience consists of individuals who are curious, creative, and embrace a counter-cultural ethos. Readers value unconventional perspectives, diverse content, and a platform that champions independent thought.

Suggestions for Sustaining and Enhancing Success

1. Continued Embrace of Eclecticism:

Maintain the platform's commitment to eclecticism by continuing to cover a diverse array of topics. This approach ensures that Boing Boing remains a go-to source for readers with broad and varied interests.

2. Community-Supported Initiatives:

Explore additional community-supported initiatives, such as exclusive content for subscribers or special events. Strengthening the connection with the audience can lead to increased community support and sustained independence.

3. Collaborate with Niche Communities:

Collaborate with niche communities and subcultures to expand content coverage. Building partnerships with specific interest groups can bring fresh perspectives and attract new audiences to Boing Boing.

4. Explore Emerging Subcultures:

Stay attuned to emerging subcultures and trends, ensuring that Boing Boing remains ahead of the curve in covering unconventional and cutting-edge subjects. This involves actively seeking out emerging voices and communities.

5. Feature Guest Contributors:

Invite guest contributors with unique perspectives and expertise to contribute articles. Incorporating a variety of voices can enhance the diversity of content and introduce readers to new ideas and viewpoints.

6. Maintain Transparency and Accountability:

Continue to prioritize transparency and accountability in journalism. Upholding high ethical standards, fact-checking, and providing reliable information contribute to reader trust and loyalty.

7. Interactive Multimedia Experiences:

Enhance interactive multimedia experiences for readers by exploring new formats, technologies, and storytelling techniques. This can include immersive multimedia content that resonates with the platform's tech-savvy audience.

8. Expand Digital Rights Advocacy:

Expand advocacy for digital rights and online freedoms. As issues related to privacy, cybersecurity, and digital liberties evolve, Boing Boing can continue to be a vocal advocate and resource for its audience.

9. Foster Online and Offline Community Events:

Organize online and offline community events, including virtual meetups, workshops, and conferences. Creating opportunities for readers to connect with each other and with Boing Boing contributors strengthens the sense of community.

10. Sustainability Initiatives:

Explore sustainability initiatives within the platform's operations and content coverage. This can involve featuring eco-friendly projects, supporting environmental causes, and aligning with the values of readers concerned about sustainability.

In conclusion, Boing Boing's success is deeply rooted in its eclectic content, commitment to alternative perspectives, and community engagement. By staying true to its counter-cultural ethos, fostering community connections, and adapting to emerging trends, Boing Boing can continue to thrive as a unique and influential online publication.

However, you might want to consider a different route for generating income from your online audience.

Establish your multi-brand marketplace on Vendo to potentially triple your affiliate sales commission, reaching an impressive 20-30%.

In the context of extended user engagement on your pages, envision a rise in customer data retention that will drive the growth of your email list and open up a spectrum of potential upselling opportunities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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