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Case Study
Oct 14, 2023

BLK+GRN multi-vendor marketplace success

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BLK + GRN is more than just an online marketplace; it's a revolutionary concept aimed at promoting wellness among Black women through a curated collection of all-natural, non-toxic products created by Black women artisans. Founded by Dr. Kristian Edwards, this marketplace seeks to challenge the conventional beauty and personal care industry by normalizing access to healthy, sustainable products specifically designed for Black women.

With Vendo, starting your own multi-vendor marketplace is more affordable and straightforward than ever. You can begin selling products from numerous vendors and go live within days, all without the burden of managing inventory and shipping. 

Vendo operates in a streamlined dropshipping model, relieving you of the logistical complexities and allowing you to focus on growing your marketplace.

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The Mission and Purpose

BLK + GRN is on a mission to tackle the prevalent issue of toxic ingredients in products marketed to Black women. Black women spend billions annually on beauty products, yet these products often contain synthetic and harmful chemicals that can negatively impact their health. The purpose of BLK + GRN is to educate consumers about the importance of investing in non-toxic, natural, and sustainable products made by Black women.

Buying Black and Living Green

The core philosophy behind BLK + GRN is the idea that buying Black allows individuals to influence and support Black women-owned products. Simultaneously, living green empowers individuals to lead healthier, more conscious lives. By shopping at BLK + GRN, customers have the power to promote Black-owned brands and prioritize their well-being.

The Artisans

BLK + GRN features over 136 Black artisan brands, all united by a common goal: to create products that are safe for use on the body and in the home. The marketplace was launched in 2018, with the products carefully selected by Black health experts who share a commitment to health, wellness, and community growth. BLK + GRN provides transparency and empowers Black women to make informed purchasing decisions regarding the products they use.

All-Natural, Non-Toxic, and Cruelty-Free

All products available on BLK + GRN are of high quality, non-toxic, natural, and cruelty-free. To further support Black women in making healthier choices, BLK + GRN has established a "Toxic Twenty List" of harmful ingredients that are not found in any of their products.

The Story Behind BLK + GRN

The inspiration for BLK + GRN came from founder Dr. Kristian Edwards' personal journey to transition to a healthier lifestyle with high-quality products. After reading "Our Black Year" by Maggie Anderson, she recognized the economic importance of buying Black and the barriers that made it difficult. Driven by a mission to make it easier for conscious consumers to support Black-owned businesses, she launched BLK + GRN. The company aims to empower Black artisans and inspire Black women to make healthier choices, regardless of where they are on their wellness journey.

Success Factors and What Sets BLK + GRN Apart

Mission-Driven

Dr. Kristian Edwards is a mission-driven entrepreneur who seeks to leave the world a better place through BLK + GRN.

Empowering Black Women

BLK + GRN connects consumers with high-quality, toxin-free products while promoting the growth of Black artisans and entrepreneurs.

Curated Selection

The marketplace curates a collection of quality, natural, non-toxic brands carefully chosen by Black health experts.

Transparency

BLK + GRN provides transparency and empowers Black women to make informed purchase decisions.

Exclusive Brands

The marketplace aims to establish exclusive relationships with brands to offer unique and sought-after products.

Community Building

BLK + GRN promotes community cultivation and leads a movement towards healthier, non-toxic products for Black women.

How to Replicate BLK + GRN's Success

Passion and Mission

Start with a clear mission and passion for creating positive change.

Transparency

Prioritize transparency in sourcing and product quality.

Curated Selection

Carefully curate products to align with your mission and cater to your target audience.

Education

Educate consumers about the benefits of your products and the mission behind your brand.

Community Building

Build a community around your brand, connecting with like-minded influencers and partners.

Innovation

Be open to pivots and adaptations that enhance the customer experience and expand your reach.

Exclusive Relationships

Establish exclusive relationships with brands to offer unique and sought-after products.

Awareness Building

Invest in marketing and awareness campaigns to let people know your platform exists.

Feedback

Provide feedback and guidance to small brands to help them grow and improve.

BLK + GRN is more than an e-commerce platform; it's a movement to revolutionize wellness and empower Black women to make healthier choices. With a commitment to transparency, quality, and community, BLK + GRN is not just a marketplace; it's a catalyst for positive change.

Get started with a marketplace like BLK+GRN on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.

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