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Case Study
Oct 18, 2023

Bird mobile app case study 

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Bird mobile app, vehicle sharing platform offers affordable electric vehicles that can be picked up and dropped off anywhere, benefiting communities worldwide.  Enabling in-app shopping via Vendo could seamlessly provide an additional revenue stream for an app resembling Bird. Incorporate Vendo into your mobile app using a WebView to develop an in-app marketplace, providing users with the chance to browse and buy products from domestic brands, while earning a commission on every transaction.

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Vendo caters to all aspects of running a successful marketplace business with its comprehensive offering. Its marketplace platform automates day-to-day operations efficiently, presents a curated catalog of brands to choose from or the option to invite your own brands, equips you with merchandising and promotional tools for effective marketing strategies, enables selling through multiple channels (including your existing website, emails & SMS, mobile app, and social media), and provides ongoing daily support for the growth and scalability of your marketplace business.

Success factors of Bird mobile app

Accessibility and Convenience: The Bird mobile app offers a seamless and user-friendly interface, making it easy for users to locate, unlock, and ride shared electric vehicles at their convenience.

Real-Time Vehicle Availability: The app provides real-time information on the availability and location of nearby electric vehicles, ensuring users can easily find and access them when needed.

Secure Payment Integration: Secure and convenient payment integration within the app allows for hassle-free transactions, ensuring a smooth and efficient user experience.

Sustainable Transport Options: Bird's app promotes sustainable and environmentally friendly transportation by offering access to shared personal electric vehicles, aligning with eco-conscious consumer preferences.

City Coordination and Compliance: The app coordinates with cities to ensure compliance with local regulations, fostering positive relationships with local authorities and communities.

Safety and Maintenance Alerts: The app provides safety notifications and maintenance alerts to ensure the reliability and safety of the shared electric vehicles, prioritizing user well-being.

User Feedback and Support: Incorporating features for user feedback and support, the app enables users to report issues, provide input, and receive responsive assistance, enhancing overall user satisfaction.

Community Engagement: The app fosters community engagement by providing information on local events, promotions, and initiatives related to sustainable transportation, creating a sense of belonging and advocacy.

Integration with Public Transit: Seamless integration with public transit systems or alternative transportation options allows users to plan multi-modal journeys, enhancing overall mobility solutions.

Data-Driven Optimization: Leveraging data analytics to optimize vehicle distribution, pricing strategies, and service areas, ensuring efficient operations and a positive user experience.

Suggestions for Bird mobile app's growth

Expanded Vehicle Options: Introduce a diverse range of electric vehicles, such as scooters, bikes, and e-bikes, to cater to varying user preferences and enhance overall mobility solutions.

Geographic Expansion: Strategically expand into new cities and regions, targeting areas with high population density and a growing demand for sustainable transportation options.

Integration with Public Transit: Collaborate with public transit authorities to seamlessly integrate Bird's services with existing public transportation networks, offering comprehensive multi-modal mobility solutions.

Enhanced Safety Features: Implement advanced safety features within the app, such as real-time route monitoring, safety tutorials, and emergency assistance integration, prioritizing user safety and confidence.

Partnerships with Businesses and Events: Forge partnerships with local businesses, event organizers, and entertainment venues to offer exclusive promotions and incentives for users, driving engagement and usage.

Incentivized Referral Programs: Introduce incentivized referral programs to encourage existing users to refer new customers, fostering organic growth and expanding the user base.

Smart Parking Solutions: Develop smart parking features within the app to guide users to designated parking areas, minimizing clutter and ensuring responsible vehicle placement.

Community Initiatives and Advocacy: Launch community initiatives and advocacy campaigns focused on sustainability, eco-friendly transportation, and urban mobility, fostering a positive brand image and community engagement.

AI-Powered Predictive Analytics: Utilize AI-powered predictive analytics to optimize vehicle distribution, pricing strategies, and service areas based on usage patterns and demand forecasts.

Micro-Mobility Innovation: Invest in research and development for micro-mobility innovations, such as advanced battery technology, vehicle design enhancements, and efficiency improvements to stay at the forefront of the industry.

Suggestions for other businesses to replicate Bird success

Sustainable Solutions: Emphasize sustainability by offering eco-friendly transportation options, such as electric vehicles or bicycles, aligning with the growing demand for environmentally conscious services.

User-Friendly App Interface: Develop a user-friendly mobile app interface that simplifies the process of locating, accessing, and utilizing the offered services, prioritizing convenience and ease of use.

Strategic City Partnerships: Collaborate with cities and local authorities to establish mutually beneficial partnerships, ensuring compliance with regulations and fostering positive relationships within communities.

Real-Time Information: Provide real-time information on service availability, pricing, and location data to enhance transparency and enable users to make informed decisions.

Safety and Maintenance Protocols: Prioritize safety by implementing robust safety features, maintenance protocols, and user education to ensure a secure and reliable service experience.

Community Engagement: Foster community engagement through local events, promotions, and initiatives that align with the brand's mission, encouraging advocacy and building a loyal customer base.

Data-Driven Optimization: Utilize data analytics to optimize service areas, pricing strategies, and operational efficiency, ensuring a cost-effective and user-centric approach to business operations.

Strategic Expansion: Strategically expand into new markets based on thorough market research and demand analysis, targeting areas with high population density and a need for innovative mobility solutions.

Partnerships with Public Transit: Form partnerships with public transit systems to offer integrated multi-modal transportation solutions, providing users with seamless connectivity and enhanced mobility options.

Innovative Technology Integration: Embrace innovative technologies such as AI, IoT, and smart city solutions to enhance operational efficiency, improve user experience, and stay at the forefront of industry advancements.

Optimize your mobile app's ARPU with Vendo by enabling users to shop for exceptional products from local brands, while increasing affiliate sales commissions to 20-30%, which is 3-5 times higher than the usual rates.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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