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Case Study
Aug 8, 2023

Bed Bath & Beyond marketplace affiliate program

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Bed Bath & Beyond is a large retail chain in the United States that offers a wide range of home goods and products for bed, bath, kitchen, and beyond, including bedding, cookware, home decor, and personal care items. If you’re looking for a Bed Bath & Beyond affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Vendo brings a simplified and economical approach to launching your multi-vendor marketplace. Kickstart your operation with products from several vendors quickly, minus the burden of inventory and shipping coordination. And the sales commissions hover around 20-30% instead of 3-10%.

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With Vendo, access a comprehensive solution for your marketplace operations, including an automated platform for daily tasks, a selection of brands or the option to include your own, merchandising and marketing tools, sales across different channels (such as your website, emails, SMS, mobile app, social media), and continuous support for scaling your marketplace.

Bed Bath & Beyond Marketplace Success Factors

Bed Bath & Beyond's marketplace success story and its affiliate program are characterized by several key elements:

  • Original Retail Experience: Initially, Bed Bath & Beyond (BB&B) thrived with an in-store experience focusing on a wide range of products, famously including their 20% off coupons​​.
  • Overstock.com Acquisition: Following BB&B's bankruptcy in 2023, Overstock.com, an e-commerce entity, acquired its intellectual property, marking a significant shift from in-store to online operations​​.
  • Combining Strengths: BB&B's strong reputation and Overstock's "asset-light" model, which relies on drop-shipping, are seen as a potent combination for the brand's rebirth. This strategy excludes a marketplace or physical stores for now​​.
  • Expanding Product Range: With the acquisition, BB&B expanded its offerings, adding 1.3 million products. This expansion included a broader range of home goods, beyond the traditional bed and bath products​​.
  • Focus on E-commerce: Emphasizing an online presence, the company has moved away from inventory ownership to a drop-ship business model, prioritizing an asset-light strategy without physical stores​​.

Bed Bath & Beyond Affiliate Program

Bed Bath & Beyond's transformation from a traditional retail store to an e-commerce platform, particularly after its acquisition by Overstock.com, is a testament to its adaptability and strategic partnerships.

The affiliate program further enhances its market presence by enabling content creators and influencers to engage with and promote the brand, benefitting from its diverse range of home products.

  • Commission Rate: Affiliates earn between 5-10% commission, enabling them to monetize their platforms by promoting BB&B products​​.
  • Data Access: Affiliates get free access to the BedBathandBeyond.com data feed in .CSV and .XML formats, facilitated by CJ affiliate for tracking, reporting, and payment​​.
  • Managed by FlexOffers: The program is managed by FlexOffers.com, offering affiliates a range of quality home essentials and lifestyle products​​.
  • Commission Specifics: Some sources state a specific 7% commission per sale and a cookie duration of 10 days​​.
  • Inclusivity for Content Creators: The program is designed for bloggers, website owners, and influencers, with some sources indicating a 4% commission per sale​​.

Get started with a marketplace like Bed Bath & Beyond on Vendo. Get 3-5x higher sales commission!

Vendo brings a simplified and economical approach to launching your multi-vendor marketplace. Kickstart your operation with products from several vendors quickly, minus the burden of inventory and shipping coordination. And the sales commissions hover around 20-30% instead of 3-10%.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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