Case Study
Dec 30, 2023

Bath & Body Works eCommerce Case Study and How to Start a Look-Alike Marketplace

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Bath & Body Works is a retail store offering a wide array of fragrant personal care items, home fragrances, and gifts, including lotions, candles, soaps, and more. If you want to kickstart a look-alike eCommerce website in a marketplace model, Vendo's got you covered. It's super easy to dive in and start slinging all sorts of awesome products from top-notch brands!

Vendo simplifies the process of launching a successful eCommerce marketplace, granting you access to an extensive array of products from domestic brands. With Vendo handling inventory and shipping logistics, you can dedicate your efforts to delivering exceptional customer service. Embark on and manage your marketplace, keeping your primary focus on what truly matters – your customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Bath & Body Works Ecommerce Success Story


Bath & Body Works, an illustrious and thriving eCommerce platform, has carved a niche in the realm of luxurious and delightful personal care and home ambiance products. With its inception in 1990 and a proud base in Columbus, Ohio, the brand has grown into a beloved destination for those seeking to indulge in fragrant luxuries and thoughtful gifts.

The brand's repertoire boasts an exclusive and wide-ranging collection of fragrant items meticulously designed to enhance both personal well-being and the ambiance of one's living spaces. The product lines are a celebration of scent and sensuality, offering customers an escape into a world of aromatic bliss.

  • Fragrance: At the heart of Bath & Body Works is its Fragrance category, renowned for its Signature Body Mist, Perfumes, and Aromatherapy Candles. These products are crafted with masterful blends of floral, fruity, and exotic notes, designed to enchant the senses and create a lasting impression.
  • Personal Care: The Personal Care line is a testament to the brand's commitment to nourishment and rejuvenation. It includes rich, moisturizing Body Lotions, invigorating Shower Gels, and nourishing Hand Creams. Each product is infused with quality ingredients and captivating scents, promising a luxurious experience with every use.
  • Home Fragrance: Understanding the importance of a well-scented home, Bath & Body Works offers a variety of Home Fragrance options. Scented Candles, Wallflowers, and Room Sprays are available in an array of scents, transforming any space into a haven of aromatic delight.
  • Hand Soaps: Recognizing the everyday essential, the Hand Soaps category includes Foaming Hand Soaps and Antibacterial Gels. These products combine cleanliness with indulgence, ensuring that even the simplest acts of care are infused with pleasure.

Each category and product from Bath & Body Works is a testament to the brand's dedication to quality, luxury, and the transformative power of fragrance. The brand continues to captivate its clientele with innovative scents and products that promise not just personal and home care but an elevated and sensory-filled lifestyle. Whether as a treat for oneself or a gift for others, Bath & Body Works remains a go-to for those looking to enrich their daily routines with a touch of fragrance and indulgence.

Key Success Factors for Your Ecommerce Business

  • Product Diversity: Offer a wide range of products to cater to various customer preferences, just like Bath & Body Works does with its fragrance, personal care, and home fragrance categories.
  • Exclusive Offerings: Create unique, exclusive products that customers can't easily find elsewhere. Bath & Body Works is known for its signature scents, which keep customers coming back.
  • Quality and Consistency: Ensure the quality and consistency of your products. Customers trust Bath & Body Works for consistently delivering high-quality items.
  • Engaging Branding: Invest in branding that resonates with your target audience. Bath & Body Works' branding exudes luxury and self-care.
  • User-Friendly Website: Create a user-friendly website with easy navigation and a seamless checkout process. Convenience is key for online shoppers.
  • Customer Reviews and Ratings: Encourage and showcase customer reviews and ratings to build trust and provide social proof.
  • Responsive Customer Service: Offer excellent customer service, promptly addressing inquiries and resolving issues to enhance customer satisfaction.
  • Promotions and Loyalty Programs: Implement promotions, discounts, and loyalty programs to retain existing customers and attract new ones.
  • Multi-Channel Presence: Expand your presence beyond your website, leveraging social media, email marketing, and other channels to reach a broader audience.
  • Adaptability: Stay adaptable to market trends and customer preferences, evolving your product offerings as needed.

By following these success factors, you can increase your chances of replicating Bath & Body Works ecommerce success while tailoring them to your unique business and industry.

Get started with a look-alike marketplace like Bath & Body Works on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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