Case Study
Oct 18, 2023

Bass Pro Shops marketplace affiliate program

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Bass Pro Shops is a leading retailer of outdoor recreational products, specializing in fishing, hunting, and camping gear, along with related outdoor merchandise. It also operates large, wilderness-themed stores featuring indoor waterfalls, large aquariums, and taxidermy displays, providing a unique shopping experience.

If you're looking for the Bass Pro Shops affiliate program, you might want to think about creating your own marketplace with commissions on sales that are three to five times greater. Here’s how.

With Vendo, initiating a multi-vendor marketplace is now more straightforward and cost-effective. Begin your operation selling products from multiple vendors rapidly, without the hassle of managing inventory and shipping.


Opt for Vendo as your all-in-one marketplace partner, providing an automated platform for operations, a range of brand choices, or the ability to bring in your own merchandising and promotional tools, multiple sales channels (website, emails, SMS, mobile app, social media), and ongoing support to grow your marketplace.

Bass Pro Shops Marketplace Success Factors

Here are the key reasons behind Bass Pro Shops' success story as a marketplace:

  • Origins and Growth: Started in 1972 by Johnny Morris, Bass Pro Shops began as a small fishing section in the back of a liquor store. It rapidly expanded into a major outdoor retailer known for its extensive product range, including fishing, hunting, and camping gear.
  • Unique Store Experience: The stores are renowned for their immersive outdoor-themed environments, featuring indoor waterfalls, large aquariums, and elaborate wildlife displays, enhancing the customer shopping experience.
  • Wide Range of Products: Bass Pro Shops offers an extensive selection of outdoor gear, apparel, and accessories, catering to a broad range of outdoor activities and enthusiasts.
  • Expansion and Acquisitions: The company has grown through strategic acquisitions, including the notable purchase of Cabela's in 2017, further solidifying its position in the outdoor retail market.
  • Affiliate Program: Bass Pro Shops' affiliate program allows partners to earn commissions by promoting their products. It offers competitive commission rates, promotional materials, and a dedicated affiliate management team.

Bass Pro Shop Affiliate Program

Bass Pro Shops Affiliate Program is a potentially lucrative option for those with an audience interested in outdoor activities and gear. Here are key aspects of its affiliate program:

  • Commission Structure: The program offers a commission of 1% on guns, 2% on ammunition, and 5% on all other products.
  • Cookie Duration: Affiliates benefit from a 15-day cookie duration, allowing for commission on purchases made within this period following a referral.
  • Target Markets: The program primarily targets customers in the United States and Canada.
  • Program Network: The affiliate program is managed through the Impact network.
  • Diverse Product Range: Bass Pro Shops offers a wide range of products suitable for outdoor activities, including hunting, fishing, and camping gear, which affiliates can promote.

Get started with a marketplace like Bass Pro Shops on Vendo!

With Vendo, initiating a multi-vendor marketplace is now more straightforward and cost-effective. Begin your operation selling products from multiple vendors rapidly, without the hassle of managing inventory and shipping.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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