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Case Study
Oct 26, 2023

Bandsintown Affiliate Revenue Success Tripled

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Bandsintown, a prominent platform in the live music and concert discovery space, holds a significant position in connecting music enthusiasts with their favorite artists and events. With a strategic emphasis on affiliate links, Bandsintown recognizes the importance of sales commissions, particularly derived from event recommendations, as a substantial revenue stream. The integration of Vendo introduces an exciting opportunity for Bandsintown to potentially amplify its sales commissions—potentially experiencing a remarkable 3-5x increase. By seamlessly incorporating shoppable products and a user-friendly experience into its platform, Bandsintown can strategically enhance its monetization strategies, providing music fans with an enriched and interactive way to discover and engage with live events.


Vendo is your comprehensive marketplace partner, offering a one-stop-shop for all your needs. From an automated platform for day-to-day operations to a curated brand catalog (or the option to invite your own), merchandising tools, and multi-channel selling capabilities, Vendo is committed to providing ongoing daily support for your growing marketplace business.

Vendo redefines affiliate marketing by going beyond the ordinary – it captivates visitors, ensures the safety of customer data, and opens doors to lucrative upselling possibilities.

Unlocking Success in Digital Publishing

Bandsintown is a comprehensive platform and mobile application designed to connect music enthusiasts with their favorite artists and live music events. Established in 2007, Bandsintown has become a go-to resource for music lovers seeking information about concerts, tour dates, and discovering new artists. The platform's user-friendly interface and personalized features have contributed to its success in the live music industry.

Success Factors of Bandsintown

1. Concert Discovery and Recommendations:

Bandsintown's success is anchored in its ability to help users discover concerts and receive personalized recommendations based on their music preferences. The platform utilizes algorithms to analyze users' music libraries and preferences, providing tailored suggestions for live events.

2. Seamless Integration with Music Libraries:

A key success factor is Bandsintown's seamless integration with users' music libraries and streaming platforms. By connecting with services like Spotify, Apple Music, and others, the platform enhances the user experience and ensures accurate event recommendations.

3. User-Friendly Interface:

Bandsintown's user-friendly interface contributes significantly to its success. The platform's intuitive design makes it easy for users to navigate, track their favorite artists, and explore upcoming concerts in their area or around the world.

4. Personalized Concert Alerts:

The platform's ability to send personalized concert alerts directly to users ensures they stay informed about their favorite artists' tour dates. This feature enhances user engagement and encourages regular usage of the Bandsintown app.

5. Artist and Venue Partnerships:

Successful partnerships with artists and venues contribute to Bandsintown's effectiveness. Collaboration with musicians and event locations enables the platform to access up-to-date information, ensuring the accuracy of concert details and tour schedules.

6. Global Event Coverage:

Bandsintown's success extends globally due to its comprehensive event coverage. The platform includes concerts and music events from various countries, allowing users to explore a diverse range of live performances and discover international artists.

7. Community Building:

Building a community of music enthusiasts is a crucial success factor. Bandsintown facilitates user interactions, enabling fans to connect, share concert experiences, and discover new music together, fostering a sense of belonging among users.

8. Ticket Integration:

Integration with ticketing platforms allows Bandsintown users to seamlessly purchase tickets for the events they discover. This convenience streamlines the ticket-buying process and enhances the overall user journey on the platform.

9. Mobile Accessibility:

Bandsintown's availability as a mobile application ensures accessibility for users on the go. The mobile app's features, including push notifications and location-based event recommendations, contribute to user engagement.

10. Continuous Innovation:

The platform's commitment to continuous innovation is vital for its success. Bandsintown regularly introduces new features, such as virtual events during times of limited in-person gatherings, staying ahead of industry trends and meeting user expectations.

Bandsintown's Audience and Their Values

Bandsintown primarily caters to live music enthusiasts who value the experience of attending concerts and discovering new artists. Users appreciate the platform's ability to connect them with relevant live events based on their musical tastes.

Suggestions for Sustaining and Enhancing Success

1. Enhanced Virtual Event Experience:

Continue enhancing the virtual event experience for users. In addition to promoting in-person concerts, Bandsintown can further explore and integrate features that facilitate virtual performances, expanding its appeal during changing industry landscapes.

2. Geographical Expansion:

Explore opportunities for geographical expansion to reach new audiences. By incorporating information about concerts and events in additional regions, Bandsintown can attract a broader user base and increase global relevance.

3. Exclusive Content and Pre-Sale Access:

Collaborate with artists and event organizers to offer Bandsintown users exclusive content or early access to ticket pre-sales. Providing unique benefits enhances user loyalty and incentivizes continued engagement with the platform.

4. Social Integration:

Enhance social media integration features to facilitate easy sharing of concert plans, event discoveries, and user experiences. Leveraging social platforms amplifies Bandsintown's reach and encourages users to become brand advocates.

5. Emerging Artist Spotlight:

Introduce features that spotlight emerging artists and independent musicians. By promoting new talent, Bandsintown can play a role in shaping music discovery trends and fostering a supportive community for up-and-coming artists.

6. Augmented Reality (AR) Integration:

Explore augmented reality (AR) integration for immersive event experiences. Implementing AR features could provide users with interactive elements related to concerts, venues, and artist performances, enhancing the overall user engagement.

7. User-Generated Content:

Encourage and showcase user-generated content, such as concert photos, reviews, and videos. Incorporating user experiences into the platform adds authenticity and strengthens the sense of community among Bandsintown users.

8. In-App Ticket Purchases and Upgrades:

Streamline the ticket purchasing process by offering in-app ticket purchases and upgrades. Providing a seamless and integrated ticketing experience enhances user convenience and encourages repeat usage of the Bandsintown app.

9. Personalized Event Merchandise Offers:

Explore partnerships with artists and merchandisers to provide personalized event merchandise offers to users. Integrating exclusive merchandise deals related to attended or upcoming concerts can be an enticing feature for users.

10. Sustainability Initiatives:

Consider incorporating sustainability initiatives into the platform. This could involve promoting eco-friendly practices at events, supporting green initiatives, or collaborating with artists engaged in environmental causes to resonate with environmentally conscious users.

In conclusion, Bandsintown's success is intricately tied to its ability to connect music enthusiasts with live events. By continually innovating, expanding its features, and staying attuned to user preferences, Bandsintown can sustain its role as a go-to platform for concert discovery and live music experiences.

However, exploring another tactic to capitalize on your online audience could lead to improved outcomes.

Launching a multi-brand marketplace on Vendo might significantly increase your affiliate sales commission, offering 3-5 times more than regular affiliate links.

Additionally, with users spending more time on your pages, you'll experience improved customer data retention, fostering the expansion of your email list and creating numerous opportunities for upselling in the future.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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