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Case Study
Dec 10, 2023

AZCentral Affiliate Revenue Success Tripled

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AZCentral, a prominent source for news and information in Arizona, holds a significant position in delivering comprehensive coverage across various topics. Recognizing the importance of revenue diversification, AZCentral actively explores innovative strategies to enhance its financial standing. Through the strategic utilization of affiliate links, particularly from content and recommendations relevant to its audience, AZCentral taps into a rapidly growing revenue source in the media landscape. With the integration of Vendo, AZCentral envisions a promising opportunity to significantly amplify its sales commissions—potentially experiencing a 3-5x increase. This involves seamlessly embedding shoppable products and a user-friendly shopping cart into its content. Here's a detailed breakdown of how this innovative approach could reshape AZCentral's financial dynamics, providing an enriched experience for its audience seeking local insights and information.


Streamline your marketplace operations with Vendo – the one-stop-shop that has it all. From an automated platform for day-to-day operations to a curated brand catalog (or the ability to invite your own), merchandising tools, and the flexibility to sell through various channels, Vendo ensures ongoing daily support as your marketplace business expands.

Vendo stands out in the affiliate marketing landscape, prioritizing prolonged visitor engagement, robust customer data protection, and avenues for successful upselling.

Unlocking Success in Digital Publishing

AZCentral, short for Arizona Central, serves as a leading digital platform providing comprehensive news, information, and content relevant to the state of Arizona. As the online presence of The Arizona Republic, AZCentral covers a diverse range of topics, including local news, sports, entertainment, business, and community events. Established as a prominent source of information for residents and beyond, AZCentral plays a crucial role in keeping the community informed.

Success Factors of AZCentral

1. Localized News Coverage:

AZCentral's success is deeply rooted in its localized news coverage, delivering timely and relevant information to the residents of Arizona. The platform's commitment to covering local events, issues, and community stories fosters a sense of connection with its audience.

2. Multimedia Content Delivery:

AZCentral effectively utilizes multimedia content delivery, incorporating articles, videos, photo galleries, and interactive features. This multimedia approach caters to diverse audience preferences, providing a rich and engaging user experience.

3. Investigative Journalism:

The platform's investment in investigative journalism contributes to its success. AZCentral delves into in-depth reporting, uncovering important stories, and providing a deeper understanding of local issues and events.

4. Community Engagement Initiatives:

AZCentral actively engages with the community through initiatives such as forums, reader comments, and social media interactions. Building a sense of community involvement strengthens the platform's relationship with its audience.

5. Mobile Accessibility:

Recognizing the prevalence of mobile usage, AZCentral ensures accessibility through mobile-friendly interfaces and applications. This adaptability allows users to access news and information on the go, aligning with modern consumption habits.

6. Sports Coverage:

Comprehensive sports coverage, including local teams and events, contributes to AZCentral's success. The platform keeps sports enthusiasts informed about the latest scores, analyses, and developments in the Arizona sports scene.

7. Business and Economic Reporting:

AZCentral's dedication to business and economic reporting enhances its value to the community. Coverage of local businesses, economic trends, and financial insights provides readers with a holistic view of the region's economic landscape.

8. Entertainment and Lifestyle Content:

The inclusion of entertainment and lifestyle content adds variety to AZCentral's offerings. Covering arts, culture, events, and lifestyle trends ensures a well-rounded content portfolio that appeals to a diverse audience.

9. Social Responsibility Initiatives:

Engaging in social responsibility initiatives and campaigns underscores AZCentral's commitment to the community's well-being. By addressing social issues and championing relevant causes, the platform plays a role in fostering positive change.

10. Digital Subscription Model:

The implementation of a digital subscription model contributes to AZCentral's sustainability. Offering premium content behind a paywall encourages reader loyalty and supports the platform's ability to maintain quality journalism.

AZCentral's Audience and Values

Arizona Residents, Local Businesses, and Community Stakeholders:

AZCentral's primary audience consists of Arizona residents, local businesses, and community stakeholders. The platform caters to individuals seeking local news, information, and a connection to the events and developments in the state.

Informed Citizenship, Community Connection, and Local Relevance:

AZCentral's audience values being informed citizens with a strong connection to their community. The platform's local relevance and commitment to providing accurate, timely information align with the values of readers invested in the well-being of Arizona.

Suggestions for Sustaining and Enhancing Success

1. Hyperlocal Content Expansion:

Expand hyperlocal content coverage to include even more neighborhood-specific news, events, and community stories. This ensures that AZCentral remains a go-to source for the most granular and relevant information.

2. Augmented Reality (AR) News Features:

Explore the integration of augmented reality (AR) features for news stories, providing immersive and interactive experiences. AR can enhance storytelling and engagement, especially for impactful investigative pieces.

3. Data Journalism Initiatives:

Invest in data journalism initiatives to present information in visual and interactive formats. Data-driven storytelling can provide readers with a deeper understanding of complex issues and trends.

4. Collaborative Journalism Projects:

Collaborate with other news organizations and journalism projects on topics of regional or national importance. Shared investigations and reporting projects can amplify the impact and reach of AZCentral's journalism.

5. Community-driven Content Creation:

Encourage and feature community-driven content, including user-generated stories, photos, and event coverage. Providing a platform for readers to contribute enhances community engagement and diversity of perspectives.

6. Enhanced Mobile App Features:

Continuously enhance the features of the mobile app, introducing functionalities such as personalized content recommendations, push notifications, and location-based news alerts to keep users engaged and informed.

7. Podcast and Video Expansions:

Expand the platform's presence in the podcast and video space, offering additional channels for storytelling and news delivery. Podcasts and video series can cater to audiences with different preferences for consuming content.

8. Business and Innovation Hub:

Establish a dedicated business and innovation hub, covering local startups, entrepreneurial endeavors, and technological advancements. This hub can serve as a resource for the business community and tech enthusiasts in Arizona.

9. Civic Education Initiatives:

Launch civic education initiatives to enhance understanding of local governance, civic processes, and community issues. Educational content can empower readers to actively participate in civic life.

10. Environmental and Sustainability Coverage:

Increase coverage of environmental issues and sustainability initiatives within Arizona. Addressing environmental concerns aligns with the growing importance of sustainability and resonates with a readership concerned about the state's natural resources.

In conclusion, AZCentral's success is grounded in its commitment to localized, diverse content and community engagement. By embracing emerging technologies, expanding content offerings, and fostering deeper connections with the community, AZCentral can continue to be a vital source of information and a trusted platform for the residents of Arizona.

However, consider a different approach for monetizing your online audience to diversify your revenue streams.

Maximize your affiliate sales by launching your own multi-brand marketplace on Vendo, potentially tripling your commission to 20-30%.

In addition to the prolonged user engagement on your pages, expect a surge in customer data retention that can fuel the growth of your email list, opening doors to various future upselling prospects.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


Put a shopping cart in your content
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