Case Study
Aug 14, 2023

Autotrader marketplace affiliate program

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Autotrader is an online automotive marketplace that connects buyers with sellers of new and used vehicles. The platform is known for its extensive inventory and user-friendly interface, making it a popular choice for individuals looking to purchase or sell vehicles.

Are you interested in the Autotrader affiliate program? You should explore creating your marketplace, potentially earning 3-5 times more in sales commissions. Here’s how you can do it.

By eliminating costs and challenges, Vendo streamlines the process of establishing a multi-vendor marketplace. Start with multiple vendors quickly to avoid the headaches of managing inventory and logistics.


Vendo acts as a one-stop solution for marketplace needs, offering a platform that automates daily tasks, a range of brands or the option to include your own, tools for merchandising and promotions, the capability to sell via multiple channels (website, emails, SMS, mobile app, social media), and continual support for marketplace growth.

Autotrader Marketplace Success Factors

Here are the key reasons behind Autotrader's success in the automotive marketplace:

  • Customer-Centric Approach: Autotrader commitment to improving the car buying experience by deeply understanding the customer journey is a fundamental aspect of their success. They recognized that purchasing a car is a complex process involving both technical and financial considerations, and they aimed to simplify this process for users.
  • User Feedback and Insights: They actively sought user feedback and utilized tools like Live Conversation to gain insights into their customers' experiences and needs. 
  • Digital Behavior and Search Engine Usage: Autotrader’s findings about the car buying process resembling standard digital behavior, starting with search engines, challenged the traditional notion of a sequential buying process. 
  • Traffic and Market Presence Growth: Autotrader's significant growth in website traffic and market presence, as indicated by increases in unique visitors, sessions, used car searches, and page views, showcases its ability to attract and engage a substantial audience. Their nationwide marketing efforts and media partnerships have been key contributors to this growth.

Autotrader Affiliate Program

Autotrader's affiliate program is another noteworthy aspect of their strategy. By offering opportunities for affiliates to connect with their automotive marketplace and earn commissions by promoting their platform, they expand their reach and potentially tap into new customer segments.

However, specific details about the structure and benefits of this program would require further research or direct engagement with Autotrader.

Are you interested in the Autotrader affiliate program? You should explore creating your marketplace, potentially earning 3-5 times more in sales commissions. Here’s how you can do it.

Get started with a marketplace like Autotrade on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to manage your catalog efficiently and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points on your website, share them on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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