Case Study
Nov 11, 2023

Asos marketplace affiliate program

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ASOS is a popular online fashion retailer that offers a wide range of clothing, accessories, and beauty products for men and women. If you’re looking for an Asos affiliate program, maybe you’d like to consider starting your own marketplace with a 3-5x higher sales commission. Here’s how.

Vendo enables a smooth and affordable setup for your multi-vendor marketplace. Begin your journey of selling various vendors' products promptly, without the hassle of inventory and shipping. And the sales commissions hover around 20-30% instead of 5%.


Choose Vendo for a total marketplace service, offering an automated platform for day-to-day operations, a selection of brands or the chance to add your own, merchandising and marketing tools, sales options across various channels (including website, emails, SMS, mobile app, social media), and continuous support for scaling your marketplace.

Asos Marketplace Success Factors

ASOS provides a convenient platform for customers to shop for trendy and affordable fashion items from various brands, making it a go-to destination for fashion enthusiasts worldwide.

Here are the key reasons behind ASOS Marketplace's success, along with an overview of their affiliate program:

  • Innovative Technology Partnership: ASOS has stayed ahead of the curve by partnering with technology startups and investing in fashion tech innovations. This approach has helped them remain relevant and responsive to emerging trends in e-commerce.
  • Automated International Expansion: ASOS’s global success is partly due to their investment in technology to automate warehouse and inventory management. This has allowed for efficient operations, including same and next-day shipping, leading to reduced warehouse costs and enhanced customer satisfaction.
  • Customer-Centric Approach: ASOS has built a culture focused on customer experience. Key aspects of this include free shipping and returns, responsive customer support, and a personalized approach on social media platforms, where customers can be featured wearing their purchases.
  • Local Market Adaptation: ASOS has successfully expanded into international markets by tailoring its websites, social media activities, customer care, and delivery solutions to local preferences. 
  • Financial Growth: ASOS has shown remarkable financial growth over the years. For example, in 2007, their international revenues grew by 158% to £4.5 million, and by 2010, international sales increased to £63 million, with the company shipping to 167 countries globally.

Asos Affiliate Program

The ASOS affiliate program offers a valuable opportunity for bloggers and influencers to promote a vast range of fashion and beauty products. Here are five important aspects of the program:

  • Commission Rates: The program offers up to 6% commission for new customers and 3% for existing customers. For sale items, the commission is 1%. These rates can vary based on the affiliate network you join through​​.
  • Cookie Duration: ASOS provides a 45-day cookie duration. This means that if a customer clicks on an affiliate link and makes a purchase within 45 days, the affiliate earns a commission​​.
  • Global Reach: The program is accessible globally, allowing affiliates from different regions to participate and promote ASOS products​​.
  • Diverse Product Range: ASOS's extensive product lineup includes over 19,400 labels of designer and affordable brands, as well as their own in-house label. This diversity offers a wide array of products to promote​​.
  • Program Accessibility: Joining the ASOS affiliate program is free and can be done through affiliate networks like FlexOffers. Once approved, affiliates receive a tracking ID and can start promoting ASOS products using unique affiliate links​​.

Get started with a marketplace like Asos on Vendo. Get 3-5x higher sales commission!

Vendo enables a smooth and affordable setup for your multi-vendor marketplace. Begin your journey of selling various vendors' products promptly, without the hassle of inventory and shipping. And the sales commissions hover around 20-30% instead of 5%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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