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Case Study
Jan 8, 2024

Art.com eCommerce case study and how to start a look-alike marketplace

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Art.com is an online retailer that offers a wide selection of art prints, posters, and custom framing options. If you want to start a similar eCommerce business with a marketplace model, Vendo simplifies the process of offering a variety of high-quality products from many top-notch brands. 

Vendo's platform enables you to swiftly create a marketplace that closely resembles popular ones and gets it running within days. By handling inventory and shipping logistics, Vendo lets you concentrate on your customers, eliminating the hassles of backend operations.

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Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Art.com Triumph in Revolutionizing

Art.com is an online destination that specializes in selling a wide range of wall art and home decor items. Established in 1998 and based in San Bruno, California, Art.com has become a go-to platform for individuals looking to explore and express their personal style through artwork and decorative pieces.

Product Categories at Art.com:

  1. Wall Art: This category includes a wide range of art prints, posters, and canvases featuring various art styles, from classic to contemporary. Examples include famous paintings, photography prints, and abstract art.
  2. Framed Art: Art.com offers customers the option to purchase framed versions of their chosen art pieces, which come in various styles and materials like wood, metal, or acrylic.
  3. Home Decor: In addition to wall art, the platform provides home decor items such as throw pillows, tapestries, and wall decals that complement the chosen artwork.
  4. Customized Art: Art.com allows customers to personalize their art with options like custom framing and matting, ensuring a unique and tailored look.

Success Factors for Replication:

  • Diverse Product Range: Art.com's success lies in offering a broad spectrum of art and decor items, catering to different tastes and preferences. To replicate this success, an ecommerce business should diversify its product offerings within its niche.
  • Personalization Options: Providing customers with the ability to customize products, such as framing and matting choices, enhances the shopping experience and allows for a personal touch that can set your business apart.
  • User-Friendly Interface: A user-friendly website with easy navigation and search functionality is crucial for helping customers find and purchase products efficiently.
  • Quality Artwork: Ensuring the quality and authenticity of the art and decor items is essential. Partnering with reputable artists or suppliers can help maintain a high standard of products.
  • Engaging Content: Art.com engages customers with informative content about artists, art history, and home decor trends. Incorporating educational content can enhance customer engagement and trust.
  • Customer Reviews and Ratings: Encouraging and showcasing customer reviews and ratings can build credibility and influence purchasing decisions.
  • Responsive Customer Support: Providing excellent customer support, including assistance with product selection and inquiries, contributes to a positive shopping experience.

By adopting these success factors and offering a diverse range of high-quality, customizable products, ecommerce businesses can strive to replicate the success of Art.com in the art and home decor niche.

Get started with a look-alike marketplace like Art on Vendo!

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO

  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history

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