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Case Study
Oct 7, 2023

Alltricks marketplace affiliate program

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Alltricks is an online retailer based in France that specializes in cycling and outdoor sports equipment and accessories. If you’re looking for an Alltricks affiliate program, maybe you’d like to consider starting your own marketplace with a 3-5x higher sales commission. Here’s how.

Vendo facilitates the easy and affordable establishment of your multi-vendor marketplace. Begin your venture of selling products from a variety of vendors swiftly, leaving behind the worries of inventory and shipping logistics. And the sales commissions hover around 20-30% instead of 5-8%.

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Turn to Vendo for an all-encompassing marketplace service, providing an automation platform for day-to-day tasks, a selection of brands or the ability to invite your own, merchandising and promotional tools, multiple sales channels (website, emails, SMS, mobile app, social media), and ongoing support for scaling your marketplace.

Alltricks Marketplace Success Factors

Alltricks, launched in 2008 in Paris, France, began as a small online store dedicated to cycling and outdoor sports enthusiasts. It has evolved into a major player in the sporting goods sector, especially for cycling, running, and outdoor activities. Here are key reasons behind its success story:

  • Early Growth and Expansion: Starting as a modest operation, Alltricks expanded its inventory to include bikes, components, clothing, and accessories, becoming a go-to destination for adventure seekers​​.
  • Marketplace Launch & Revenue Growth: The brand experienced significant growth with the launch of its marketplace, generating €56 million in revenue in 2017 and an additional €5 million annually from the marketplace​​​​.
  • Product Range and Seller Base: Initially, the marketplace had about 20 sellers and 2000 products, which contributed to improved customer experience and increased revenue​​.
  • International Expansion and E-Commerce Success: By 2021, Alltricks achieved a 30% increase in turnover, shipping over 2.9 million items and attracting 54 million website visitors annually, with plans to expand internationally​​.
  • Innovation and Diversification: During lockdowns, Alltricks maintained stocks and deliveries, acquired "Troc Vélo" for the second-hand market, and opened new retail stores, showcasing a successful blend of online and physical retail strategies​​.

Alltricks Affiliate Program

Alltricks’s Affiliate Program offers a lucrative opportunity for content creators, bloggers, and website owners who are passionate about cycling and outdoor activities to monetize their platforms. Here are key aspects of Alltricks's affiliate program:

  • Commission Rates: Affiliates can earn a payout of 5 - 8% per sale, providing a significant opportunity for revenue generation​​​​.
  • Partnership Initiative: The program allows promotion of Alltricks's products on various platforms, rewarding affiliates with a commission for successful referrals​​.
  • Instant Approval: Aspiring affiliates can quickly join through Shopper.com, enabling immediate access to the program and promotional materials​​.
  • Monetization Opportunity: The program is ideal for those looking to monetize their online presence while promoting quality sports and outdoor products.
  • Return Policy Impact: Affiliates should be aware that returns of products referred through the program may affect their commission earnings​​.

Get started with a marketplace like Alltricks on Vendo. Get 3-5x higher sales commission!

Vendo facilitates the easy and affordable establishment of your multi-vendor marketplace. Begin your venture of selling products from a variety of vendors swiftly, leaving behind the worries of inventory and shipping logistics. And the sales commissions hover around 20-30% instead of 5-8%.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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