Case Study
Oct 13, 2023

Airmail multi-vendor marketplace success

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In a world inundated with ceaseless news cycles and earnest publications, Airmail emerges as a breath of fresh air. Launched in 2019, this subscription-based digital magazine is the brainchild of Graydon Carter, the former editor of Vanity Fair. Airmail brings a touch of sophistication to the world of journalism, offering a unique blend of news and culture content, delivered every Saturday morning. But Airmail is more than just a magazine; it boasts an exclusive online marketplace and an array of other offerings that set it apart in the digital media landscape.

With Vendo, starting your own multi-vendor marketplace is more affordable and straightforward than ever. You can begin selling products from numerous vendors and go live within days, all without the burden of managing inventory and shipping. 

Vendo operates in a streamlined dropshipping model, relieving you of the logistical complexities and allowing you to focus on growing your marketplace.


A Brief Journey Through Airmail's History

Airmail was conceived with the aim of catering to a distinct audience - the worldly citizen, weary of predictable news and hungering for more than just national headlines. The editorial team, with a collective wealth of experience from renowned publications, embarked on the journey to create a digital journal that would entertain, inform, and captivate. Airmail's weekly edition showcases a diverse range of topics, from politics and the environment to arts, literature, style, fashion, and more. These are stories you're unlikely to find anywhere else, carefully curated to pique your curiosity and broaden your horizons.

The Secret to Airmail's Success

What sets Airmail apart from the crowd is its unique blend of sophistication, curiosity, and a personalized touch. Here's why Airmail has managed to capture the hearts and minds of its discerning readers:

Exclusive Content

Airmail offers content that is both highly curated and distinctive. Readers can explore a wide range of topics, from high-end crime to art and literature, delivered by some of the world's finest journalists. This content isn't just informative; it's a portal to new perspectives.

Membership, Not Subscription

Airmail aims to make you feel like part of an exclusive club rather than just another subscriber. With additional newsletters like the Arts Intel Report and LOOK, there's something for everyone, from cultural enthusiasts to wellness seekers.

Online Marketplace

AIR SUPPLY, Airmail's online storefront, is where you can find carefully curated gift recommendations for every occasion. Whether you're shopping for a special event or just browsing for inspiration, AIR SUPPLY offers unique and thoughtful gift ideas.

Replicating Airmail's Success

If you're inspired by Airmail's story and want to replicate its success, here are some key takeaways:

Curate Exceptional Content

Focus on curating content that is unique and high-quality. Invest in talented writers and journalists who can provide fresh, engaging, and insightful perspectives.

Embrace Personalization

Create a sense of membership and belonging for your readers. Consider additional offerings or newsletters that cater to their diverse interests.

Diversify Your Offerings

Explore new revenue streams. Airmail's success in commerce, branded products, and expansion into podcasts and book imprints demonstrates the importance of diversifying your business model.

Invest in Technology

Airmail's investments in technology have paid off, with products like the Arts Intel Report and the AIR SUPPLY ecommerce website. Technology can enhance user experiences and open up new revenue opportunities.

Airmail is proof that a well-executed vision, a commitment to exceptional content, and a keen understanding of your audience can lead to a flourishing digital media enterprise. In a world where digital media is constantly evolving, Airmail's unique approach has made it a standout success story, and it will undoubtedly continue to inspire others in the industry. Graydon Carter and the Airmail team have shown that, in the digital age, there is still a place for carefully curated, high-quality journalism and personalized content experiences.

Get started with a marketplace like Airmail on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


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