Case Study
Dec 31, 2023

Aeropostale eCommerce Case Study and How to Start a Look-Alike Marketplace

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Aeropostale is a casual clothing brand offering apparel and accessories for teens and young adults. If you're thinking about starting a look-alike eCommerce business that's all about the marketplace model, Vendo's here to make it a breeze. You'll be selling loads of cool stuff from great brands in no time.

Vendo simplifies the process of creating a successful eCommerce marketplace, giving you access to a wide range of products from domestic brands. With Vendo managing inventory and shipping logistics, you can concentrate on providing excellent customer service, effectively launching and overseeing your marketplace, all while keeping your primary focus on what truly matters – your customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Aeropostale Ecommerce Triumph

Introduction to Aéropostale, Inc.
Aéropostale, Inc. has firmly established itself as a specialty retailer known for its mall-based stores targeting young people aged 14 to 17 and younger kids aged 4 to 12 through its P.S. from Aéropostale™ brand. The company's dedication to providing trendy and affordable clothing and accessories is matched by its commitment to maintaining control over its brands, ensuring that every design, sourcing, marketing, and sales aspect reflects its high standards and understanding of its demographic's needs. 

With an extensive network of 914 Aéropostale® stores and 97 P.S. from Aéropostale® stores across various regions, complemented by exclusive online platforms, the brand has created a comprehensive ecosystem where youthful fashion thrives. Additionally, its international reach through licensed stores in the Middle East, Asia, and Europe signifies Aéropostale's global appeal and its successful adaptation to diverse markets.

Best Selling Product Categories

Casual Apparel:
Aéropostale's casual apparel range sits at the heart of its offerings, perfectly capturing the vibrant and dynamic spirit of its youthful clientele.

  1. Classic Jeans: The brand's signature denim collection features a variety of styles, fits, and washes, ensuring a perfect pair for every individual preference.
  2. Graphic Tees: With trendy designs and comfortable fabrics, these t-shirts are a staple for casual, everyday wear, featuring eye-catching graphics and slogans that resonate with the younger generation.
  3. Hooded Sweatshirts: Stylish and versatile, Aéropostale's hoodies offer a blend of comfort and cool, suitable for a range of casual settings.

Complementing its clothing line, Aéropostale provides an array of accessories that add the finishing touches to any outfit.

  1. Belts, Hats, and Jewelry: From functional belts and trendy baseball caps to chic jewelry, these accessories are designed to enhance and complete the youthful look.

Recognizing the importance of an active lifestyle for its customers, Aéropostale has developed a line of high-quality sportswear that combines performance with style.

Yoga Leggings: Part of the activewear collection, these leggings offer the perfect blend of comfort, flexibility, and style, catering to workouts and leisure activities alike.

Aéropostale, Inc. has successfully carved a niche in the competitive world of fashion retail by focusing on an often-overlooked demographic. Through its trendy and affordable clothing, extensive range of accessories, and quality activewear, Aéropostale has not only captured the essence of youthful style but also fostered a sense of identity and belonging among its customers. 

The brand's commitment to understanding and catering to the unique needs and preferences of young people is evident in every product it offers. As Aéropostale continues to grow and adapt to the ever-changing fashion landscape, it remains dedicated to inspiring and outfitting a generation with confidence, style, and comfort. Whether customers are searching for the perfect pair of jeans, a statement tee, or functional activewear, Aéropostale offers a curated selection of products that reflect the latest trends and timeless comfort.

Success Factors:

Understanding the Audience:

Aeropostale's success stems from its in-depth understanding of its target demographic. By catering to the fashion needs and preferences of young individuals, the brand has built a loyal customer base.

Affordable Fashion:

Offering trendy and high-quality clothing at competitive prices appeals to budget-conscious shoppers, especially the younger audience.

Brand Control:

Maintaining control over the entire product lifecycle, from design to sales, ensures quality and consistency across all Aeropostale items.

Multi-Channel Presence:

By combining physical stores and a robust online presence, Aeropostale maximizes its reach and convenience for customers.

Adaptive Marketing:

Effective use of digital marketing and social media engagement helps Aeropostale stay relevant and top-of-mind among its tech-savvy audience.

Expansion Strategies:

Strategic expansion into international markets through licensing agreements extends the brand's global footprint.

In conclusion, Aeropostale's ecommerce journey is a tale of connecting with a youthful audience, delivering affordable yet stylish products, and maintaining brand control. Understanding your audience, offering value, and embracing digital strategies are key takeaways for anyone aspiring to replicate their ecommerce success.

Get started with a look-alike marketplace like Aeropostale on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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