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Case Study
Aug 26, 2023

ActiveCampaign mobile app case study

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ActiveCampaign mobile app is offering a comprehensive platform for email marketing, transactional email, marketing automation, and sales automation. Enabling in-app shopping via Vendo could seamlessly introduce an additional revenue stream for an app resembling ActiveCampaign. Integrate Vendo into your mobile app via a WebView to configure an in-app marketplace, granting users the ability to explore and buy products from domestic brands, while earning a commission for each transaction.

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 Vendo offers everything you need for managing your marketplace, including a platform that automates day-to-day operations, a selection of brands to choose from or the opportunity to invite your own brands, merchandising and promotional tools, the ability to sell through various channels (your current website, emails & SMS, mobile app, social media), and ongoing daily support to help scale your marketplace business.

Success factors of ActiveCampaign mobile app

Multi-Channel Integration: ActiveCampaign's mobile app success is driven by its seamless integration with various channels, including email, messaging, chat, and text, allowing users to manage multiple communication channels from a single platform.

Personalization Capabilities: The app's success is attributed to its robust personalization features, leveraging machine learning for advanced segmentation and personalized communication with customers across different channels.

Pre-Built Automation: ActiveCampaign's success is bolstered by its 800+ pre-built automations, empowering users to automate complex marketing and sales processes without extensive technical knowledge.

CRM Integration: The app's success is enhanced by its CRM integration, enabling users to manage customer relationships, track interactions, and access valuable customer data while on the go.

Transactional Email Management: ActiveCampaign's success is driven by its transactional email capabilities, allowing users to send personalized and targeted transactional emails directly from the mobile app.

Advanced Reporting and Analytics: The app's success is supported by its advanced reporting and analytics tools, providing users with valuable insights into campaign performance, customer engagement, and sales metrics.

Workflow Flexibility: ActiveCampaign's success is attributed to its flexible workflow management, allowing users to create, modify, and monitor marketing and sales automation workflows from their mobile devices.

User-Friendly Interface: The app's success is bolstered by its intuitive and user-friendly interface, offering a seamless experience for managing marketing campaigns, automations, and customer interactions on mobile devices.

Real-Time Notifications: ActiveCampaign's success is driven by its real-time notification capabilities, keeping users informed about important events, customer interactions, and campaign performance while on the move.

Security and Compliance: The app's success is enhanced by its robust security measures and compliance standards, ensuring the protection of sensitive customer data and adherence to privacy regulations.

Suggestions for ActiveCampaign mobile app's growth

Enhanced Multi-Channel Capabilities: Expand the app's capabilities to further integrate and manage communication across emerging channels such as social media messaging platforms, providing users with a comprehensive multi-channel marketing and customer engagement solution.

AI-Powered Personalization: Invest in AI-powered personalization features to offer advanced segmentation and personalized content recommendations, leveraging machine learning to drive more targeted and effective customer interactions across various channels.

Mobile-Optimized CRM: Develop a mobile-optimized CRM interface within the app, allowing users to access and update customer data, track interactions, and manage leads and opportunities while on the go.

Interactive Reporting and Analytics: Introduce interactive and customizable reporting and analytics features within the app, enabling users to create, view, and analyze campaign performance and customer engagement metrics in real time from their mobile devices.

Offline Mode Functionality: Implement offline mode functionality to allow users to access critical features and data even when they are not connected to the internet, ensuring continuous productivity and accessibility.

Expanded Automation Library: Continuously expand the library of pre-built automations to cover a wider range of marketing and sales processes, providing users with a broader selection of ready-to-use automation templates for their campaigns.

AI-Powered Workflow Suggestions: Incorporate AI-driven suggestions for workflow optimization and automation improvements, providing users with actionable insights to enhance the efficiency and effectiveness of their marketing and sales processes.

Customer Collaboration Tools: Integrate collaborative features that enable users to engage with their customers directly through the app, facilitating interactive feedback collection, surveys, and customer service interactions.

Customizable Dashboard Widgets: Offer customizable dashboard widgets and KPI tracking tools, allowing users to personalize their app interface to display key metrics and performance indicators relevant to their specific business goals.

GDPR and Privacy Compliance Tools: Develop tools and features within the app to assist users in managing GDPR compliance and privacy regulations, ensuring that customer data handling aligns with global privacy standards.

Suggestions for other businesses to replicate ActiveCampaign's success

Multi-Channel Integration: Prioritize the development of a multi-channel marketing and customer engagement platform that seamlessly integrates email, messaging, chat, social media, and text communication channels, providing users with a comprehensive solution for reaching customers across various touchpoints.

AI-Powered Personalization: Invest in AI-driven personalization capabilities to enable advanced segmentation, content personalization, and predictive customer insights, enhancing the effectiveness of marketing and sales efforts across different channels.

Pre-Built Automation Library: Offer a robust library of pre-built automations covering a wide range of marketing and sales processes, empowering users to automate repetitive tasks and complex workflows without extensive technical expertise.

CRM Integration: Provide seamless integration with customer relationship management (CRM) tools to enable businesses to manage customer interactions, track leads and opportunities, and access valuable customer data within a unified platform.

Transactional Email Management: Develop capabilities for managing transactional email communications directly within the platform, allowing businesses to send personalized and targeted transactional emails to customers.

Advanced Reporting and Analytics: Implement advanced reporting and analytics features to provide users with actionable insights into campaign performance, customer engagement, and sales metrics, enabling data-driven decision-making.

Workflow Flexibility: Offer flexible workflow management tools that allow businesses to create, modify, and monitor marketing and sales automation processes tailored to their specific needs and objectives.

User-Friendly Interface: Focus on creating a user-friendly and intuitive interface that enhances the overall experience for managing marketing campaigns, automations, and customer interactions, catering to users with varying levels of technical expertise.

Real-Time Notifications: Provide real-time notification capabilities to keep users informed about important events, customer interactions, and campaign performance, enabling timely responses and decision-making.

Security and Compliance Measures: Prioritize robust security measures and compliance standards to ensure the protection of sensitive customer data and adherence to privacy regulations, instilling trust and confidence in users.

Boost your mobile app's ARPU using Vendo, allowing your users to discover fantastic products from local brands, effectively tripling standard affiliate sales commissions to 20-30%.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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