Case Study
Oct 10, 2023

123Greetings mobile shopping app case study

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The 123Greetings mobile shopping app has become a go-to place for digital greetings. You can replicate their success by adding in-app shopping to your mobile app with Vendo. This allows your users to shop for amazing products from domestic brands, while you earn a healthy sales commission.


Vendo is your all-in-one solution for marketplace needs. It offers an automated platform, brand catalog, merchandising tools, multi-channel selling, and ongoing support to scale your business.

 123Greetings mobile app success story

123Greetings, founded in 1997 by Arvind Kajaria, has a rich history in the digital greetings industry. What started as a small venture with a limited collection of e-cards has grown into a global platform with millions of users worldwide. 

Over the years, 123Greetings has continuously evolved to meet the changing needs and preferences of its users. They have expanded their offerings, introduced customization features, and embraced mobile technology to ensure a seamless and personalized experience for their users.

In terms of market worth, 123Greetings has established itself as a significant player in the digital greetings industry. With its extensive collection of e-cards and innovative features, the platform has attracted a large user base and garnered substantial market value. 

While specific financial figures may not be publicly available, the continued growth and popularity of 123Greetings indicate its success in the market. As the demand for digital greetings continues to rise, 123Greetings is well-positioned to capitalize on this trend and maintain its market worth in the years to come.

123Greetings Mobile Shopping App

The 123Greetings mobile shopping app offers a diverse range of products, including gifts, cards, and personalized items. With millions of downloads and a loyal user base, the app has achieved remarkable success. The following are the main factors contributing to its triumph:

Extensive Product Catalog

The 123Greetings app boasts a vast collection of products, catering to various occasions and preferences. This wide selection ensures that users can find the perfect gift or card for any occasion.

User-Friendly Interface

The app's intuitive and easy-to-navigate interface enhances the overall shopping experience. Users can effortlessly browse through categories, search for specific items, and complete purchases with minimal effort.

Personalization Features

123Greetings incorporates personalized recommendations based on user preferences and past purchases. This feature enables users to discover relevant products tailored to their interests, increasing engagement and conversions.

Seamless Payment Options

The app offers multiple secure payment options, ensuring a smooth and secure checkout process. This convenience fosters trust and encourages users to make purchases without hesitation.

Social Sharing and Gifting

123Greetings allows users to share products and send virtual gifts to their loved ones via social media platforms or email. This social aspect of the app enhances user engagement and expands its reach through word-of-mouth marketing.

123Greetings mobile app in numbers

  • 123Greetings offers e-cards in over 3,000 categories, ranging from birthdays and holidays to special events and everyday greetings.
  • The platform allows users to schedule e-card deliveries in advance, ensuring that their greetings reach recipients on the desired date and time.
  • 123Greetings has a dedicated section for "Did You Know" e-cards, which provide interesting facts and trivia on a wide range of topics.
  • The platform offers a unique feature called "Talking E-cards," where users can record personalized voice messages that accompany the e-card when it is opened by the recipient.

To replicate 123Greetings' success consider the following tips

Identify a Niche Market

Find a specific target audience or niche market that is currently underserved, allowing you to differentiate yourself from competitors.

Curate Unique and Personalized Products

Offer a selection of unique and personalized items that resonate with your target audience. This will set your business apart from generic gift shops.

Optimize User Experience

Invest in creating a user-friendly app interface with seamless navigation, fast loading times, and intuitive design. A positive user experience will encourage repeat visits and purchases.

Leverage Personalization Technology

Implement data analytics and machine learning algorithms to provide personalized product recommendations based on user preferences and browsing history.

Foster Social Engagement

Enable users to share products, create wishlists, and engage with other shoppers through social media integration or dedicated community features. This will enhance user interaction and build a sense of community around your brand.

Provide Excellent Customer Service

Prioritize exceptional customer service by promptly addressing inquiries, concerns, and providing efficient order tracking and support. Building a reputation for excellent customer service will lead to customer loyalty and positive word-of-mouth recommendations.

Embrace Omnichannel Approach

Extend your business beyond the app by integrating other channels such as a responsive website or social media presence. This allows customers to engage with your brand through their preferred platforms.

Collaborate with Influencers 

Partner with influencers or bloggers who align with your target audience. Their endorsements and product reviews can significantly boost brand awareness and attract new customers.

Offer Competitive Pricing and Deals

Price your products competitively and provide attractive deals, discounts, or loyalty programs to incentivize repeat purchases and customer loyalty.

Expand Internationally

Consider expanding your business internationally to tap into new markets and reach a wider customer base. Adapt to local preferences and cultures to effectively cater to diverse audiences.

Maximize your mobile app ARPU with Vendo by letting your users shop amazing products from domestic brands. Triple any affiliate sales commission out there elevating it to 20-30%. That’s 3-5x more than with most affiliate links.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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