Wellness & Health Marketplace

How to start a Wellness & Health marketplace with tens of Shopify brands as sellers

Start a wellness & health marketplace to help your customers deal with their physical, intellectual, emotional, social, spiritual, vocational, financial, and environmental stress and issues. Vendo lets you easily onboard tens of Shopify brands and automates day to day operations.

Combine content, such as personal health advice, with commerce through curated product selection.

Leverage your superpower of being able to recommend and combine products from multiple brands and categories.

Find the brands you like on Shopify, WooCommerce, Magento, onboard them, start curating your product catalog.

Keep your sales commission from all marketplace orders, the customer relationship, and your brand identity.


90% of US health expenses come from treating chronic & mental diseases

According to the CDC, chronic and mental diseases have gigantic health and economic costs totaling 90% of the nation's $4.1 trillion annual health expenses. Preventing chronic diseases, or at least managing their symptoms, could reduce these health related costs for everyone.

Start a wellness marketplace
Wellness top-selling products

6 top-selling wellness product categories

As wellness areas are interconnected, improvement in any area helps with all the others. Product categories may include nutrition, sleep, fitness, avoiding tobacco, alcohol, or drugs, personal care, healthy eating, and weight loss. A broader approach may include beauty, anti-aging, sexual wellness, preventive medicine, medication safety, work & financial wellness, animal therapy, or just a conversation with another human.

Start a wellness marketplace

Don’t Smoke. Eat Healthy. Be Active. Limit Drinking.

Wellness is a $1.5 trillion market with the majority of its growth projected to happen online. "A rise in both consumer interest and purchasing power presents tremendous opportunities" - reads a McKinsey report.

8 dimensions of wellness

Start a Wellness & Health marketplace with tens of Shopify brands as sellers

Start a wellness marketplace to help your customers with their Sleep, Mindfulness, Nutrition, Fitness, Appearance, Health. Vendo lets you easily onboard tens of Shopify brands and automates everyday operations.


Full automation and no extra manual work

You won’t have to enter products manually or synchronize any stock levels by hand. Everything is automated. That being said, you can curate what you want to sell and where.


Sellers get paid upon shipment

Vendo automates all seller payouts so sellers don’t have to wait for several days until the payments are reconciled by the marketplace owner. Once the goods are shipped, sellers get paid.

Common Questions

Frequently asked questions

Why start a Health wellness marketplace?
90% of the nation's $4.1 trillion in annual health care costs are for people with chronic and mental health conditions - according to the CDC. Preventing chronic diseases, or managing symptoms when prevention is not possible, can reduce these costs for everyone and improve lives. Chronic diseases include: Heart Disease and Stroke, Cancer, Diabetes, Obesity, Arthritis, Alzheimer's Disease, Epilepsy, Tooth Decay. Risk Factors include Cigarette Smoking, Physical Inactivity, Excessive Alcohol Use.
Why start a Sleep wellness marketplace?
This rapidly growing market affects everyone you know. Sleep wellness has to do with sleep timing, before-sleep rituals or habits (calming activities, avoiding blue light and screen time, stress, email reading, social media, TV), sleep environment factors (temperature, humidity, lighting, bedding, noise, air flow, other people), daytime factors (exercise, time outside, napping, hydration), food & drink (evening meals, limiting drinking ahead of sleep, avoiding caffeine, avoiding alcohol). With time-tested products and new solutions entering the market everyday, there is no shortage of sellers that you could onboard.
Why start a Beauty wellness marketplace?
Our appearance and our satisfaction with our appearance a vital factor in achieving overall wellness. A beauty marketplace offers products such as facial cosmetics, hair treatments, utensils, and all manner of creams, lotions, soaps, and ointments that serve a variety of purposes. Novel brands are constantly emerging with new remedies and treatments or eco-friendly alternatives to the norm. It's an ever evolving market and it won't be going anywhere anytime soon.
What are the top-selling wellness categories?
According to research, consumers are planning to increase their spending in categories such as nutrition (sports nutrition, juice cleanses, nutrition coaches, fortified foods), memory and brain enhancers, anti-aging products, beauty supplements, noninvasive cosmetic procedures, and meditation or mindfulness offerings.
Why start a Nutrition wellness marketplace?
With so many people nowadays focused on what goes into their body (for many different reasons), there are a number of angles your brand could approach. One example would be the main nutrient groups: protein, carbohydrates, fat, vitamins, minerals, and water. Another example could be to focus on functional breakdown: allergens, digestive health, muscle gain, healthy eating, kids, prenatal, sports, and weight loss. Either way, there are hundreds if not thousands of brands on Shopify and elsewhere offering nutritional products.
Why start a Work-Life Balance wellness marketplace?
Work-life balance is a topic important to employers and employees alike. Studies show that improving it benefits not only the workers, improves job satisfaction, and alleviates challenges affecting work-family balance, but also their companies - increased productivity, recruitment, lower employee turnover (and replacement costs), and reduces absenteeism. Tap into this market and offer products that help to achieve smart work-life balance benefiting both sides.
Why start a Body & Mind wellness marketplace?
Body and Mind wellness are unmistakably interconnected, and so starting a marketplace centered around body rituals and therapy is a great idea. For thousands of years, cultures around the world devised their own rituals and therapeutic methods, a lot of which are still in use today, such as: acupuncture, acupressure, gua sha, herbal moxibustion, mud scrubs, aromatherapy, and, of course, massage. All of these are still alive and well today, as are many recently invented techniques and products that intend to bring balance to the bodies and minds of people around the world. A Body & Mind marketplace could focus on the old, tried and tested methods, the new innovations, or seek to marry the two together. or
Why start a Fitness marketplace?
Fitness wellness is a space rich with categories and subcategories, so you may take your pick which to target first, whether it be yoga and aerobics, bodybuilding and weightlifting, field sports, racket sports, or mountaineering. The key here is that fitness compliments nearly every other wellness category, meaning there are endless which to combine product categories together to best serve a specific audience.
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